#NewMusic Video by VP Records @EtanaStrongOne “I Rise”

From VP Records out of FL and Jamaica is Etana latest video “I Rise” directed by Scorpio21. She chose the name Etana, which means ‘the strong one’ in Swahili; her strength was manifested, this time around, by pursuing a musical career strictly on her own terms. Etana’s elegantly modest Rasta-chic sartorial style is as distinctive as her sound: an audacious fusion of folk, soul, jazz and reggae supporting a powerful vocal range suggestive of the ancestral spirit of South Africa’s Miriam Makeba, the regality of reggae queen Marcia Griffiths and the soulful verve of Etta James. “I looked at how women were being represented in (Jamaican) music and how little girls think that is the way it is supposed to be, and I wanted to be a positive influence and change some of the things they are taught,” Etana reflected. Etana has also been an advocate and activist for impoverished children in Jamaica and battered girls through her charity organization the “JUST ONE FOUNDATION”. Etana has been actively offering her services and time to various charity organizations in Jamaica, raising funds toward alleviating the problem of poverty in Jamaican garrison communities. A true ambassador for Reggae music and female in the music industry, she is relentless in spreading her message of “unconditional love” through positive music with the hope of uplifting her audience from any situation that render them weak or hopeless. Prepare yourself for the Etana Experience!